Tel Aviv City goes retro with giant experiential Tetris game


Who doesn’t love a game of Tetris? The popular arcade game first made its mark way back in 1984 and now, over 30 years later, it still holds a nostalgic place in the hearts of many.

When the government of Tel Aviv, Israel wanted to generate some buzz around the Tel Aviv Innovation Festival, they brought Tetris back into the public eye once again. But it returned with a difference: a very clever modern twist.


The organisation transformed the facade of the Tel Aviv City Hall building into a giant, playable game of Tetris. And yes, it was as brilliant as it sounds!

The building was fitted with a 32,000-square-foot screen made up of 480 LED lights projecting the distinctive Tetris shapes. Paired with two five-foot-tall joysticks in the square in front of the building, members of the public could compete against each other in the biggest game of Tetris ever.


For added fun, the building not only supported Tetris but also other retro favourites such as Snake and Pong. The stunt was a huge success with people lining up down the street to have a go at the games.

Take a look for yourself:

Similar to Reebok’s Subway Pump Battle game, this stunt combined innovative technology with the key experiential elements of surprise and delight to create a fun and engaging experience for everyone involved.

And it also proved that Tetris is still as brilliantly addictive today as it was back in the eighties.  

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Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.