T-Mobile up-Cycles phone boxes for charity


We love this campaign from T-Mobile Hungary where barely-used phone boxes were given a new lease of life by linking their use to a charitable cause. 

Existing phone boxes were done up, painted pink and passers-by were invited to “call anybody, help somebody”. Every coin they used in the phone box was donated to charity.  Great work.CharityBooth7-600x300

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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.