Stunning experiential mural for Tikkurila Paints
DDB Helsinki recently co-ordinated this brilliant stop-motion project for Tikkurila Paints.
After meticulous planning, a large blank canvas was erected in a square in Helsinki. A team of artists, art students and mural experts then proceeded to paint a surreal landscape scene. Over the course of a week the team changed the mural bit by bit, so that when it is all pulled together in this film it creates a fantastic, rather beautiful advert to demonstrate the "power of colours" for the paint brand.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.