US voice, data and internet network Sprint created this great campaign in New York that allowed people to find out more about what they love in the city.
When people tweeted things they liked using the hashtag #EVOLOVE it appeared on a giant screen in Times Square. Sprint then used a a team of local experts to instantly respond to each tweet with directions to the things that they loved.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.