Get schooled:
     

Share this page

Sony's underwater shop

By Joss Davidge

Last year, Sony got people talking about its new waterproof smartphone by filming it being unboxed underwater and posting a video on YouTube. 

Sony_underwater_shop_1

That’s all well and good and drummed up a lot of short-lived interest, but like Samsung demonstrated last year with its waterproof Galaxy S5, proving this product promise calls for a live experience.

So with this in mind, Sony constructed the world’s first underwater store in Dubai – dubbed ‘Xperia Aquatech Store’ - that was open to competition winners, VIPs and members of the press.

Read more about this bold brand experience on Joss Davidge's blog on the Marketing Society website. 

View posts about

Free eBook: Uncover the power of brand experience

Unleash the power of experiential for your brand. Tap into this new world of brand experience by building brand love through magical, meaningful and memorable experiences.

Download the guide today
BX_Icon.png