SNCF ambient campaign drops oversized rubbish

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To try and stop travelers from throwing chewing gum or cigarettes on the floor, outside Gare de Marseille train station, SNCF commissioned these two temporary sculptures. 

SNFC-gumStanding at an impressive 5 meters heigh the cigarette and lump of chewed gum are bound to get noticed!

SNFC-cigarette


Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.