Scotch-Brite – wash your own bill


If you can’t pay your bill after a meal then someone has to wash the dishes, right? Scotch-Brite was determined to connect with a younger audience in Brazil.

To do this when diners came to pay their bill in a selection of fashionable city-centre restaurants they were presented with a Scotch-Brite sponge with a tag that stated that they could have their meal for free if they did some washing up.  Those who took up the offer were taken to the restaurant kitchens and set to work.  We think this campaign is great.  Diners walked away with a free meal after a fun, memorable experience linked directly to the brand.


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Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.