Saucy positions - Fifty Shades of Grey and Duracell
Talk of the town (well for us girls out there) is this summer's well-hyped literary page/head turner – a kinky romp called Fifty Shades of Grey.
Over the past 24 hours a photo of the book's position on the shelves at Sainsbury's has been doing the rounds online. A shopper took this snap of the book beside a heaving display of Duracell batteries - the brand famed to last longer. Clever guerrilla marketing from our client Sainsbury’s or just a shelf stacking coincidence?
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.