Saucy positions - Fifty Shades of Grey and Duracell

Talk of the town (well for us girls out there) is this summer's well-hyped literary page/head turner – a kinky romp called Fifty Shades of Grey. 


Over the past 24 hours a photo of the book's position on the shelves at Sainsbury's has been doing the rounds online.  A shopper took this snap of the book beside a heaving display of Duracell batteries - the brand famed to last longer.  Clever guerrilla marketing from our client Sainsbury’s or just a shelf stacking coincidence?