Saucy positions - Fifty Shades of Grey and Duracell

Talk of the town (well for us girls out there) is this summer’s well-hyped literary page/head turner – a kinky romp called Fifty Shades of Grey.

50-Shades-of-Grey1

Over the past 24 hours a photo of the book’s position on the shelves at Sainsbury’s has been doing the rounds online. A shopper took this snap of the book beside a heaving display of Duracell batteries – the brand famed to last longer. Clever guerrilla marketing from our client Sainsbury’s or just a shelf stacking coincidence?

Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.

Joss Davidge

related.