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Samsung's virtual reality shark dive in the desert

By Joss Davidge | 02/03/15 14:02

Samsung’s virtual reality stunt, which allowed people to swim with sharks in the middle of the desert, is Joss's experiential marketing pick of the week.

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Proving the Samsung Gear VR’s ability to make you feel like you’ve entered another world completely, Samsung built a diving shop in the dusty, notably ocean-less outback of Central Australia. Curious visitors to the shop then encountered the last thing they would expect to in the desert – a chance to dive with one of the ocean’s most feared predators.

Head to his Marketing Society blog to read more. 

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