Samsung's virtual reality shark dive in the desert
Samsung’s virtual reality stunt, which allowed people to swim with sharks in the middle of the desert, is Joss's experiential marketing pick of the week.
Proving the Samsung Gear VR’s ability to make you feel like you’ve entered another world completely, Samsung built a diving shop in the dusty, notably ocean-less outback of Central Australia. Curious visitors to the shop then encountered the last thing they would expect to in the desert – a chance to dive with one of the ocean’s most feared predators.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.