Record breaking 3D street-art for Reebok CrossFit
London's West India Quay was the location for a record breaking feat by 3D artists to promote the Reebok CrossFit fitness programme.
The incredible 1,160 m² street-art depicted a cavernous drop down below street level that made the various fitness activities that were performed above ground seem a lot more daring.
AUTHOR BIO
Joss Davidge
GLOBAL BUSINESS DIRECTOR
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
