Record breaking 3D street-art for Reebok CrossFit


London’s West India Quay was the location for a record-breaking feat by 3D artists to promote the Reebok CrossFit fitness program.


The incredible 1,160 m² street-art depicted a cavernous drop down below street level that made the various fitness activities that were performed above ground seem a lot more daring.

Ready to crush your next campaign? Start by giving us a shout here. 

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.