Raunchy billboard promotes TV series and underwear


In order to promote a racy new season of the hit series True Blood and the underwear brand Mons Royale this brilliantly raunchy billboard was unveiled in Auckland.


A large wooden stake pierces the heart of an actor on one side and protrudes in the appropriate place (of course) on the other side of the billboard!  We know from our Durex Play work that sex sells so this is sure to be a winning partnership.

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.