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Ralph Lauren's #ProjectWarehouse

By Joss Davidge

Ralph Lauren’s brainchild Denim & Supply has this month launched its Project Warehouse campaign.

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The campaign in which the brand invites fans to play a part in three creative projects that will bring the brand to life.

Emerging artists and musicians are at the forefront of the campaign, and they will get fans involved in each of their projects using social media. By using the hashtag #ProjectWarehouse fans can feature in a music video, be a living painting or be immortalised on denim.

Read more over on the Marketing Society blog, where our Managing Partner Joss Davidge blogs weekly about impressive experiential marketing campaigns. 

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