Ralph Lauren’s brainchild Denim & Supply has this month launched its Project Warehouse campaign.
The campaign in which the brand invites fans to play a part in three creative projects that will bring the brand to life.
Emerging artists and musicians are at the forefront of the campaign, and they will get fans involved in each of their projects using social media. By using the hashtag #ProjectWarehouse fans can feature in a music video, be a living painting or be immortalised on denim.
Read more over on the Marketing Society blog, where our Managing Partner Joss Davidge blogs weekly about impressive experiential marketing campaigns.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.