QRiosity codes in Argentina

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Missing Children, a charity in Argentina, wanted to raise awareness about the work that it is doing and encourage people to get involved.

So large QR codes were placed around one of the busiest parks in Buenos Aires.  There was no branding on the codes, appealing to the public’s curiosity.  When scanned the codes revealed children who had gone missing and implored those who accessed it to join in the search.QRiosity__1_

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GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.