QR codes: Enhancing the nightlife experience
A couple of weeks ago Joss Davidge looked at an example of how Heineken used QR codes to enhance the festival experience.
Now a bar in India has used the technology to connect revellers with time relevant deals and information whilst at and after leaving the New Delhi hotspot. On entry people were stamped with a QR code, the "The Buddy Stamp". When scanned it revealed drinks deals for the first part of the night, a list of taxi numbers in the small hours of the morning and finally tips on how to recover from a heavy night.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.