Projection mapping delights Christmas shoppers
The dome at the Westfield shopping centre in San Francisco has been transformed into a festive 360° projection experience for Christmas shoppers.
The light show depicts a lively, magical story set in a toymaker's workshop and is being shown every night up until Christmas. Not only is it entertainment for those who are already at the shopping centre, it is also being used to pull in more customers. Advertised across San Francisco as a "one-of-a-kind animated 3D light spectacular" it's sure to tempt more people through the doors. [vimeo clip_id="33235550" width="580"]
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.