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Ideas we love, thoughts that count

Our blog has over 1,000 posts featuring great experiential campaigns. If you're looking for something specific, try our search bar or find examples by industry in the dropdown menu.

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In the press

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01/03/17

Event Newz

P&G launch a Gillette razor with an inbuilt VR experience

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28/02/17

Trend Hunter

VR Shaving Simulators

At supermarkets and pharmacies across Australia, Procter & Gamble recently launched an in-store experience that shows off its newest Gillette razor in virtual reality.

28/02/17

Retail Times

P&G creates VR experience for latest Gillette ProShield razor launch

Procter & Gamble has launched its latest Gillette razor with an in-store virtual reality (VR) experience at supermarkets and pharmacies across Australia.

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28/02/17

Retail Design World

Gillette runs in-store VR campaign for Australian shavers

Procter & Gamble has used an in-store virtual reality campaign to launch its latest razor in supermarkets and pharmacies across Australia.

28/02/17

Field Marketing Magazine

P&G creates VR experience for latest Gillette ProShield razor launch

Procter & Gamble has launched its latest Gillette razor with an in-store virtual reality experience at supermarkets and pharmacies across Australia.

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28/02/17

Event Industry News

P&G and BEcause create VR experience for latest Gillette ProShield razor launch

Procter & Gamble has launched its latest Gillette razor with an in-store virtual reality (VR) experience at supermarkets and pharmacies across Australia.

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28/02/17

Event Magazine

Global: Gillette launches in-store VR experience

Procter & Gamble (P&G) has launched its latest Gillette razor with an in-store virtual reality (VR) experience across supermarkets in Australia.

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27/02/17

UK Events Week

Cancer Research UK and BEcause discuss VR at UK Events Week

‘VR – Perception or Reality?’ will explore the impact of VR on experience marketing and how this technology is allowing third sector organisations to fully immerse the public in amazing worlds.

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27/02/17

B&T

P&G Creates VR Experience For Latest Gillette ProShield Razor Launch

Procter & Gamble has launched its latest Gillette razor with an in-store virtual reality (VR) experience at supermarkets and pharmacies across Australia.

27/02/17

Marketing Magazine

Gillette promotes new razor with VR bathroom rollercoaster

Gillette’s razor is being promoted in Australia with a VR experience by BEcause Australia. 

10/02/17

StopPress

Experiential marketing agency BEcause opens shop in New Zealand

After launching in Australia more than five years ago, global experiential marketing agency BEcause has landed on New Zealand shores. 

25/01/17

Venue Finder

Cancer Research UK and BEcause open UK Events Week

‘VR - Perception or Reality?’ will explore the impact of virtual reality on experience marketing and how this technology is allowing third sector organisations to fully immerse the public in amazing worlds.

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