Porsche thanks one million Facebook fans


Porsche has something to celebrate this week, it’s the fastest automotive brand ever to reach 1 million Facebook fans.


To mark the occasion, and to thank its fans, Porsche created a wraparound for a GT3 R Hybrid covered with fan’s names. If you’re amongst their 1 million fans, you can search for your name, and zoom in too. Unfortunately, it’s tough getting 1 million names on one car so it’s only a lucky 10,000 that can actually see their name. What a great example of a brand that really knows how to engage with online communities. Everyone wants to see a Porsche with their name on it don’t they?

Source: Porsche

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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.