Perception on the streets of New York
To promote the new US series "Perception" a large interactive dot display was unveiled in New York.
Made of hundreds of lights, the wall reacted to movements and tracked activity on the street.The series is about an eccentric neuroscientist, who uses his unique ability to spot patterns to solve criminal cases. In line with the series - the words and images on the dot display were part of a puzzle that passers-by could try and work out.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.