Paper calls for end to violence with empty pages


During a spate of violence at league football games in Peru a fan was killed at a match.

To clamp down on the horrific violence the government declared that subsequent matches would be played without fans and in light of this the league was suspended.

To highlight the impact the violence was having on the game and fans El Bocon, one of Peru’s most widely read sports dailies, made a “stand for peace” by removing all football news from its paper.


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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.