Ideas we love, thoughts that count

Getting straight to the point can often be the best way to get a message across – both in marketing and day to day situations.

We may be way better at recycling today than we were a decade ago, but there’s still a lot more that could be done.

There are currently over 100 million homeless people worldwide, with a large proportion of this number under the age of 18 – many fleeing their homes due to fear and abuse.

Cases of skin cancer are devastatingly on the rise: South Africa in particular could see an increase of 78% in the number of cancer cases by 2030.

Strong scents can often be powerful enough to trigger feelings of nostalgia – we’ve all had times where a familiar smell instantly takes us back to a great moment in our lives.

Experiential marketing is a great way to stop people in their tracks and make them listen.

As experiential marketing has grown in popularity over recent years, some brands have emerged as being experts in the field – continuously creating impressive stunts that get consumers talking.

Fun is at the root of so many great experiential marketing campaigns.

Time and time again we see experiential campaigns taking place in the busiest of locations – train stations, city centres and shopping malls tend to be favoured places amongst brands.

Virtual reality technology has become a major player in the marketing landscape.

After its two-week run, the 2017 Sydney Royal Easter Show has come to an end.

As a rights holder, I've negotiated and managed many millions of dollars worth of sponsorship from precinct activation to Stadium naming rights.