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27.04.12

Volkswagen ambient campaign transformed by social media.

Long-exposure photographs, featuring the Volkswagen Jetta GLI creating "light paintings", were framed and hung in various locations around Canada. Anyone who walked past these pop-up galleries was free to take a framed photo home

27.04.12

Panadol Extra shows what it’s like to have a headache

Panadol Extra came up with this great stunt to promote the pain reliever to the public in Indonesia. It illustrates the feeling of a bad headache so well that we almost felt we were developing one!

27.04.12

IBM is celebrating its 100th anniversary by exhibiting in New York.

The month long exhibition explores the technological advancements of the past century and the way that "science has improved our daily lives" alongside the "possibilities unleashed by technology". To highlight this IBM has created a sensory experience, which included 47 foot screens

26.04.12

Nike wows crowd with spectacular light projections

Nike launch the new Jordan Melo M8 trainer at an events that featured DJs, games and a spectacular light show

20.04.12

Vintage Tesco store delights festival goers at Goodwood Revival

A Tesco store that looked like it had been lifted directly out of the 1960s, complete with hundreds of household brands in old packaging. Greg Bullen designed the store with the original Tesco philosophy in mind, Jack Cohen's "pile it high, sell it cheap" approach, which helps give the store an authentic 1960s feel

16.02.12

British Gas “Sustainability Café” launch

Visitors are able to enjoy free teas and coffees, whilst picking up energy-saving tips, and learning more about British Gas’ sustainable initiatives –smart meters, EnergySmart, free insulation for British Gas customers, energyshare (its partnership with River Cottage), A-rated boilers and microgeneration solutions such as Solar PV and Solar Thermal

10.02.12

Multimedia tours turn New York into a living stage

Calling itself "the hottest new attraction in New York city" experience tour bus The Ride offers tourists a novel way to see the sights.

27.01.12

Because launches new Brugal Rum experience

The Brugal Rum Shack will offer festival-goers the chance to sample Brugal Libre cocktails and play dominoes at a pop-up bar, built in the style of a traditional rustic bar from the Dominican Republic – the home of Brugal Rum.

27.01.12

Meredith Cranmer, Business Director, Because Australia

Having spent the last 5 years in a senior role at Because London delivering campaigns for leading FMCG brands, Meredith Cranmer has recently returned to her native shores to head-up our new Australian office.