Italian experience at Taste of London Festival with San Pellegrino

There was a sense of Mediterranean charm at the Taste of London event this month as we teamed up with San Pellegrino to recreate a delightful and lively Italian piazza in the middle of Regents Park.


Nike transforms disused pool into BMX biking experience

What do you do with a large unused community swimming pool in Dagenham? Easy.. make a BMX park! And that's exactly what Nike have done. The pool is now home to world class riders as well as community enthusiasts and is host to events for all from 12th June. For more information, check out


Best car guerilla marketing stunts

Looking at this great selection of guerilla marketing stunts, automotive brands are getting very creative when it comes to catching people's attention!


“Light Fries” campaign from McDonald’s

The famous golden arches have been outdone by golden lasers projecting up into the sky from a large illuminated McDonald's chip-box shaped billboard in Chicago.


A social media wedding?

Not more Royal Wedding memorabilia we hear you cry! However, in this case we couldn't resist.


5 favourite experiential campaigns featuring social media

As more and more brands start to integrate experiential campaigns with social media, here are our five current favourites in the Because office.


Timberland set to launch European-wide Geocaching Experience

Timberland is launching a European-wide geocaching experience, the first multi-country campaign of this type in the world, to support the launch of its new Earthkeepers™ range of footwear.


Perrier takes over London townhouse for theatrical experience

Key journalists, bloggers and competition winners were invited to the event at No 6 Fitzroy Square this week, which was organised in conjunction with Grayling PR.


15 useful iPad and iPhone apps for marketing professionals

We polled our guys in the office and we’ve come up with 15 useful iPad and iPhone apps for marketers, especially those involved with experiential marketing and brand experience.