Perrier takes over London townhouse for theatrical experience

Key journalists, bloggers and competition winners were invited to the event at No 6 Fitzroy Square this week, which was organised in conjunction with Grayling PR.


15 useful iPad and iPhone apps for marketing professionals

We polled our guys in the office and we’ve come up with 15 useful iPad and iPhone apps for marketers, especially those involved with experiential marketing and brand experience.


Chanel opens pop-up cinema at Selfridges

iding inside a giant perfume bottle is a beautiful cinema showing screenings of Chanel's new Coco Mademoiselle advertising film starring Keira Knightley


Because named in Event Magazine’s Fab 50

We're delighted to have been named in Event Magazine's Fab 50 best companies to work for in the event industry.


Voyages ‘Escape Machine’ brand experience in Paris

This is one of the coolest brand experiences we've seen in a while!


Car park is latest setting for experiential launch

Instead of offering the standard midnight sale for its newest game release, this US-based video game retailer transformed an ordinary car park into an video games arcade where gamers could play the new release on large inflatable movie screens.


Fantastic New Guerilla Marketing Examples

We loved looking through the latest post from Guerilla Freelancing who has compiled a brilliant collection of creative and witty Guerilla Marketing stunts.


Porsche thanks one million Facebook fans

Porsche created a wraparound for a GT3 R Hybrid covered with fan's names. If you’re amongst their 1 million fans, you can search for your name, and zoom in too. Unfortunately, it's tough getting 1 million names on one car so it's only a lucky 10,000 that can actually see their name.


Yahoo bus stops – video games while you wait

Yahoo have installed an interactive display board which allows bus commuters to play trivia and puzzle games while they wait. Scores are added to a collective total and highest ranking neighbourhood wins an exclusive party with OK Go!