Best car guerilla marketing stunts

Looking at this great selection of guerilla marketing stunts, automotive brands are getting very creative when it comes to catching people's attention!


“Light Fries” campaign from McDonald’s

The famous golden arches have been outdone by golden lasers projecting up into the sky from a large illuminated McDonald's chip-box shaped billboard in Chicago.


A social media wedding?

Not more Royal Wedding memorabilia we hear you cry! However, in this case we couldn't resist.


5 favourite experiential campaigns featuring social media

As more and more brands start to integrate experiential campaigns with social media, here are our five current favourites in the Because office.


Timberland set to launch European-wide Geocaching Experience

Timberland is launching a European-wide geocaching experience, the first multi-country campaign of this type in the world, to support the launch of its new Earthkeepers™ range of footwear.


Perrier takes over London townhouse for theatrical experience

Key journalists, bloggers and competition winners were invited to the event at No 6 Fitzroy Square this week, which was organised in conjunction with Grayling PR.


15 useful iPad and iPhone apps for marketing professionals

We polled our guys in the office and we’ve come up with 15 useful iPad and iPhone apps for marketers, especially those involved with experiential marketing and brand experience.


Chanel opens pop-up cinema at Selfridges

iding inside a giant perfume bottle is a beautiful cinema showing screenings of Chanel's new Coco Mademoiselle advertising film starring Keira Knightley


Because named in Event Magazine’s Fab 50

We're delighted to have been named in Event Magazine's Fab 50 best companies to work for in the event industry.