Around 900,000 seals are killed every year for meat and fur – but how do you get people hundreds of miles away to take notice?
Animal protection foundation Noah created a fun, interactive billboard in order to collect small change and get people thinking in Germany. Magnets were attached to the back of the billboard and passers-by encouraged to throw their loose change at the image of a man about to club the seal. The change stuck and slowly covered up the man - “killing” the seal killer. It clearly proved to be quite popular and has raised the profile of Noah, not only on the street, but also online as this video is shared.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.