Get schooled:
     

Share this page

Noah Seal Killer - interactive billboard

By Joss Davidge

Around 900,000 seals are killed every year for meat and fur – but how do you get people hundreds of miles away to take notice?

Animal protection foundation Noah created a fun, interactive billboard in order to collect small change and get people thinking in Germany. Magnets were attached to the back of the billboard and passers-by encouraged to throw their loose change at the image of a man about to club the seal. The change stuck and slowly covered up the man - “killing” the seal killer. It clearly proved to be quite popular and has raised the profile of Noah, not only on the street, but also online as this video is shared.Seal-Killer

View posts about

Free eBook: Uncover the power of brand experience

Unleash the power of experiential for your brand. Tap into this new world of brand experience by building brand love through magical, meaningful and memorable experiences.

Download the guide today
BX_Icon.png