In order to create a pocket of calm in a noisy world, Selfridges has launched "No Noise" at its London, Birmingham and Manchester stores.
Alongside relaxation areas and treatments people can also browse shelves stacked with brandless products. We love the concept and it’s both a canny and bold move to schedule this alongside the well-known chaos of January shopping!
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.