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No noise at Selfridges

By Joss Davidge

In order to create a pocket of calm in a noisy world, Selfridges has launched "No Noise" at its London, Birmingham and Manchester stores. 


Alongside relaxation areas and treatments people can also browse shelves stacked with brandless products.  We love the concept and it’s both a canny and bold move to schedule this alongside the well-known chaos of January shopping!  

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