Nissan provides Londoners with the world’s cheapest taxi

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To promote the claim that the new Nissan Leaf is six times cheaper than petrol cars the brand came up with this interesting activation.

Using a designated hashtag on Twitter Londoners could hail one of 10 Nissan Leaf taxis.  They would then be delivered to where they needed to be for a radically low price.  Click here to see what Nissan would do with redundant pumps in “A World Without Petrol”.

Nissan-Leaf-London


Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.