Nissan provides Londoners with the world's cheapest taxi
To promote the claim that the new Nissan Leaf is six times cheaper than petrol cars the brand came up with this interesting activation.
Using a designated hashtag on Twitter Londoners could hail one of 10 Nissan Leaf taxis. They would then be delivered to where they needed to be for a radically low price. Click here to see what Nissan would do with redundant pumps in "A World Without Petrol".
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.