Get schooled:
     

Share this page

Nissan provides Londoners with the world's cheapest taxi

By Joss Davidge

To promote the claim that the new Nissan Leaf is six times cheaper than petrol cars the brand came up with this interesting activation.

Using a designated hashtag on Twitter Londoners could hail one of 10 Nissan Leaf taxis.  They would then be delivered to where they needed to be for a radically low price.  Click here to see what Nissan would do with redundant pumps in "A World Without Petrol".

Nissan-Leaf-London

View posts about

Free eBook: Uncover the power of brand experience

Unleash the power of experiential for your brand. Tap into this new world of brand experience by building brand love through magical, meaningful and memorable experiences.

Download the guide today
BX_Icon.png