Nissan Leaf - A world without petrol
Nissan Australia created an outdoor art installation that encouraged people to imagine what petrol pumps could be used for in "a world without petrol".
This brand campaign was used in order to promote the new fully electric car - the Nissan Leaf.The installation included a pump upcyled as mini-golf hole, a popcorn maker, a greenhouse and various other inventive customisations. We think this is a really unique and interesting way to communicate the green credentials of the Leaf.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.