Nike's pop-up brand experience


By Joss Davidge |

Inspiration, Sports, USA

We're feeling sporty again this week - PUMA’s Grand Central Station takeover graced the Marketing Society blog last week.

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This week we're talking about how sportswear giant Nike constructed a pop-up tennis court in Manhattan.

In a bid to get people talking about its new Nike Court collection in the run up to the U.S. Open, the sportswear giant constructed a pop-up space for non-stop tennis tournaments on a busy crossroads in New York. 

Read the whole story over on the Marketing Society blog, where Managing Partner Joss Davidge blogs weekly about impressive experiential marketing campaigns.