Nike’s pop-up brand experience


We’re feeling sporty again this week – PUMA’s Grand Central Station takeover graced the Marketing Society blog last week.


This week we’re talking about how sportswear giant Nike constructed a pop-up tennis court in Manhattan.

In a bid to get people talking about its new Nike Court collection in the run up to the U.S. Open, the sportswear giant constructed a pop-up space for non-stop tennis tournaments on a busy crossroads in New York. 

Read the whole story over on the Marketing Society blog, where Managing Partner Joss Davidge blogs weekly about impressive experiential marketing campaigns. 

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.