New partner Because Ireland join the Because family


We’re thrilled to welcome Because Ireland (formerly Imagine) to the Because family! 

Founded in 2005, Imagine is run by brothers Jonny and Paddy Davis. The agency currently works with a wide range of technology, automotive and FMCG clients on a mix of consumer and corporate events, and employee brand experiences. Their experience includes the likes of Renault, Dropbox, Glanbia, Deliveroo and NIVEA.


This new partnership will see us combine our strengths under the new Because Ireland brand, bringing together Imagine’s experienced local team and skillset with Because’s established practices and global network.

Because Ireland will bring new Virtual Reality (VR) technology to the market on a wider scale by capitialising on our success using VR to deliver high-profile campaigns for brands including Continental Tyres, Boursin and WWF-UK.

“We’ve been looking for like-minded partners to join the Because group since the start of 2016, and Imagine is everything we set out to find,” says Sharon Richey, CEO of Because.


“There is a hugely tangible value exchange to be found in global independent agencies working together, making the most of each other’s strengths and different attributes. Working with like-minded founders is inspiring, and this partnership will be hugely beneficial to both parties and, most importantly, to our respective clients.”

“We have big ambitions, and to grow our client offering even further, we felt the need to evolve,” comments Jonny Davis. “A partnership with Because is a perfect fit for us; we are culturally compatible, with shared passions and the same belief systems and values. We’re already working closely with the UK team on several live pitch opportunities, and we’re proud to be joining this growing global experiential network. We believe this move will allow us to deliver even bigger and better brand experiences for our clients.”


This partnership was a result of our Global Partnership service launched in early 2016 and we’re continuing to seek out like-minded partners to join the group.

“We are happy to share our creative assets, tools and working ways with the right agencies; those with similar values and DNA, and who want to leverage off the benefits of a networked group and fast track their growth,” says Sharon.

“We are seeing a lot of real interest in our offering, and are currently in close talks with a host of potential international partners.”

To mark the new partnership, Because Ireland will be hosting its first experiential marketing masterclass for Irish-based brand marketers at The Marker Hotel in Dublin next month. More information and registration details can be found here

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I'm an award-winning entrepreneur, a passionate business mentor, and I believe that great things can happen when we work together to help others.