With British banking in the doghouse it seems like a slightly inappropriate time (or arguably not!) for us to look to the other side of the world at a campaign run by National Australia Bank called "Honesty Shouldn't Go Unrewarded".
Shoppers who picked up a "lost" wallet and returned it to the front desk of the shopping centre then qualified for an over the top and unexpected sequence of public thanks.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.