NAB - Honesty shouldn't go unrewarded

With British banking in the doghouse it seems like a slightly inappropriate time (or arguably not!) for us to look to the other side of the world at a campaign run by National Australia Bank called "Honesty Shouldn't Go Unrewarded". 


Shoppers who picked up a "lost" wallet and returned it to the front desk of the shopping centre then qualified for an over the top and unexpected sequence of public thanks.