Mountain Dew's Oculus Rift activation

Mountain Dew wanted to make the 10th iteration of its Dew Tour special this year, and give people the chance to skate with some of the best skaters in the world. 


The brand achieved both of these goals by devising a virtual reality experience that could be experienced in an Oculus Rift headset.

Read the whole story over on the Marketing Society blog, where Joss Davidge, Managing Partner, blogs weekly about inspiring experiential marketing campaigns.