Mountain Dew’s Oculus Rift activation


Mountain Dew wanted to make the 10th iteration of its Dew Tour special this year, and give people the chance to skate with some of the best skaters in the world. 


The brand achieved both of these goals by devising a virtual reality experience that could be experienced in an Oculus Rift headset.

Read the whole story over on the Marketing Society blog, where Joss Davidge, Managing Partner, blogs weekly about inspiring experiential marketing campaigns. 

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.