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More than just the shakes - Parkinson's Disease

By Joss Davidge | 2012-09-28

In order to start a conversation about the effects of Parkinson's disease Ogilvy Sydney created a simple campaign called "Shake it Up".

Small wooden wedges were placed under table legs in restaurants and café's around Sydney.  When people discovered the reason their table was unsteady they were encouraged to visit a website to find out more about the disease.

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