More than just the shakes – Parkinson’s Disease


In order to start a conversation about the effects of Parkinson’s disease Ogilvy Sydney created a simple campaign called “Shake it Up”.

Small wooden wedges were placed under table legs in restaurants and café’s around Sydney.  When people discovered the reason their table was unsteady they were encouraged to visit a website to find out more about the disease.


Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.