MINI creates Thrill Bench to promote JWC Countryman

During the Geneva Motor Show 2012 MINI came up with a novel way to get people talking about the new JWC Countryman.

A special vibrating bench was installed by the side of a road, and when anyone sat on the bench a MINI would sneak up behind them and rev the engine, which caused the seat to vibrate. There are some great reactions in this video, take a look. JCW-Mini1

Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.

Joss Davidge

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