MINI creates Thrill Bench to promote JWC Countryman


During the Geneva Motor Show 2012 MINI came up with a novel way to get people talking about the new JWC Countryman.

A special vibrating bench was installed by the side of a road, and when anyone sat on the bench a MINI would sneak up behind them and rev the engine, which caused the seat to vibrate.  There are some great reactions in this video, take a look.JCW-Mini1

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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.