Mind-reading stunt to warn consumers


Febelfin, the Belgian Financial Sector Federation, created this unnerving campaign to get people thinking about how exposed their personal details are online. 

A random selection of people were invited to have their minds read by Dave “an extremely gifted clairvoyant”.  After listing personal facts and accurate descriptions of the test subjects, including bank and property details, a group of hackers were revealed to be behind Dave’s extraordinary skills.Febelfin

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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.