Millennials were all ears at Sennheiser's Ear Love Palace
Sennheiser, the high-end audio brand hailing from Germany, set out on a 10-day ear-centric experiential campaign in New York City.
The brand marketing campaign aimed to get its target market of Millennials talking about the new Urbanite headphones.
And what better way to reach out to them than with a campaign that blends eccentric humour, video sharing, social media, a cool pop-up space and most importantly of all – music?
Read the full story on the Marketing Society blog where Joss Davidge, Managing Partner at Because, blogs weekly about inspiring experiential marketing campaigns.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.