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Millennials were all ears at Sennheiser's Ear Love Palace

By Joss Davidge

Sennheiser, the high-end audio brand hailing from Germany, set out on a 10-day ear-centric experiential campaign in New York City.

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The brand marketing campaign aimed to get its target market of Millennials talking about the new Urbanite headphones.

And what better way to reach out to them than with a campaign that blends eccentric humour, video sharing, social media, a cool pop-up space and most importantly of all – music?

Read the full story on the Marketing Society blog where Joss Davidge, Managing Partner at BEcause, blogs weekly about inspiring experiential marketing campaigns. 

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