Sennheiser, the high-end audio brand hailing from Germany, set out on a 10-day ear-centric experiential campaign in New York City.

The brand marketing campaign aimed to get its target market of Millennials talking about the new Urbanite headphones.

And what better way to reach out to them than with a campaign that blends eccentric humour, video sharing, social media, a cool pop-up space and most importantly of all – music?

Read the full story on the Marketing Society blog where Joss Davidge, Managing Partner at Because, blogs weekly about inspiring experiential marketing campaigns.