Get schooled:
     

Share this page

Milka vending machine gets people to hold hands

By Joss Davidge

Swiss-based chocolate company Milka has joined the ranks of novel vending machine stunts with a campaign that calls for Argentinians to “Dare to be Tender”. Milka1In order to get a free bar of chocolate from the machine people had to hold hands and reach for the hoof of a large, purple Milka cow (yes really!).  The cow was remote controlled and so moved further and further away from the machine in order to get more people involved.

We’ve searched for an English version and can’t find one, but even if you can’t speak Spanish the video is a nice watch.

View posts about

Free eBook: Uncover the power of brand experience

Unleash the power of experiential for your brand. Tap into this new world of brand experience by building brand love through magical, meaningful and memorable experiences.

Download the guide today
BX_Icon.png