Milka vending machine gets people to hold hands

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Swiss-based chocolate company Milka has joined the ranks of novel vending machine stunts with a campaign that calls for Argentinians to “Dare to be Tender”. Milka1

In order to get a free bar of chocolate from the machine people had to hold hands and reach for the hoof of a large, purple Milka cow (yes really!).  The cow was remote-controlled and so moved further and further away from the machine to get more people involved.

We’ve searched for an English version and can’t find one, but even if you can’t speak Spanish the video is a nice watch.

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Author bio

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.