Metro launches new newspaper format with a giant paper boat


The Paris edition of the daily newspaper “Metro” created a giant paper boat to announce the arrival of a new, slicker format.

When folded and tucked in all the right places the boat was then marched down to the banks of the Seine where it was launched and, thankfully, floated.  We can just imagine the headlines if the boat hadn’t been sea-worthy!


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Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.