Get schooled:

Share this page

Metro launches new newspaper format with a giant paper boat

By Joss Davidge

The Paris edition of the daily newspaper "Metro" created a giant paper boat to announce the arrival of a new, slicker format.

When folded and tucked in all the right places the boat was then marched down to the banks of the Seine where it was launched and, thankfully, floated.  We can just imagine the headlines if the boat hadn't been sea-worthy!Metro21

View posts about

Free eBook: Uncover the power of brand experience

Unleash the power of experiential for your brand. Tap into this new world of brand experience by building brand love through magical, meaningful and memorable experiences.

Download the guide today