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Metro launches new newspaper format with a giant paper boat

By Joss Davidge | 2012-07-13

The Paris edition of the daily newspaper "Metro" created a giant paper boat to announce the arrival of a new, slicker format.

When folded and tucked in all the right places the boat was then marched down to the banks of the Seine where it was launched and, thankfully, floated.  We can just imagine the headlines if the boat hadn't been sea-worthy!Metro21

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