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Mercedes Benz tweets parking spaces

By Joss Davidge | 2012-06-22

Mercedes Benz took its "Park Assist" feature to the streets with this interesting campaign.

Working under the premise that it can be difficult and frustrating to find a parking spot; the automotive company created a roving "Tweet Fleet".

Mercedes fitted some of its cars with a special device that allowed them to send geolocation data to twitter.  Every time the Tweet Fleet passed an empty parking space an automatic tweet was posted to a dedicated twitter account.  Allowing motorists who followed on Twitter to home in on free spaces.  It was a great way to sync the in-car "Park Assist" feature with the idea that things can be a little easier.  The campaign got the press talking and we're sure it was also much appreciated by those after elusive parking spaces!Mercedes-Tweet-Fleet

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