Mercedes Benz took its “Park Assist” feature to the streets with this interesting campaign.
Working under the premise that it can be difficult and frustrating to find a parking spot; the automotive company created a roving “Tweet Fleet”.
Mercedes fitted some of its cars with a special device that allowed them to send geolocation data to twitter. Every time the Tweet Fleet passed an empty parking space an automatic tweet was posted to a dedicated twitter account. Allowing motorists who followed on Twitter to home in on free spaces. It was a great way to sync the in-car “Park Assist” feature with the idea that things can be a little easier. The campaign got the press talking and we’re sure it was also much appreciated by those after elusive parking spaces!