Mercedes Benz launch new campaign that makes you look twice
Pictures have emerged of a new ambient campaign for Mercedes Benz in Canada.
A C-Class Coupe was parked in front of a street scene that had been made to look like it was blurred by fast motion. The scene included 3D models of a blurred fire hydrant, parking sign and post box that were placed in front of a blurred wall with a billboard. On that you can just make out the words "Looks fast. Even in park. The 450hp 2011 C-Class Coupe". Brilliant. Source: The Inspiration Room
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.