Mercedes Benz launch new campaign that makes you look twice
Pictures have emerged of a new ambient campaign for Mercedes Benz in Canada.
A C-Class Coupe was parked in front of a street scene that had been made to look like it was blurred by fast motion. The scene included 3D models of a blurred fire hydrant, parking sign and post box that were placed in front of a blurred wall with a billboard. On that you can just make out the words "Looks fast. Even in park. The 450hp 2011 C-Class Coupe". Brilliant.
Source: The Inspiration Room
AUTHOR BIO
Joss Davidge
GLOBAL BUSINESS DIRECTOR
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
