Mercedes-Benz’s art and music mash-up


Mercedes-Benz has got people talking about its new model with a nine-city music tour, ‘The Evolution Tour’.


In order to showcase the intrinsic bond between music and cars and the evolution of the Mercedes-Benz brand, the tour features music from Alabama Shakes, plus a live interactive art exhibition by Mr. Brainwash—Los Angeles-based street artist Thierry Guetta.

Read more on the Marketing Society blog, where Managing Partner Joss Davidge blogs weekly about impressive experiential marketing campaigns he has spotted.

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Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.