Mercedes-Benz has got people talking about its new model with a nine-city music tour, ‘The Evolution Tour’.
In order to showcase the intrinsic bond between music and cars and the evolution of the Mercedes-Benz brand, the tour features music from Alabama Shakes, plus a live interactive art exhibition by Mr. Brainwash—Los Angeles-based street artist Thierry Guetta.
Read more on the Marketing Society blog, where Managing Partner Joss Davidge blogs weekly about impressive experiential marketing campaigns he has spotted.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.