Meet Lizelle, our new Group Account Director


With a knack for turning campaigns into masterpieces and a zest for life, Lizelle adds her creative touch to our team. From steering the [re]launch of Strongbow Apple Ciders to immersing herself in “The Lord of the Rings,” she’s a force to be reckoned with. Here’s the inside scoop on our new Because superstar.

1. Which campaign or project in your career are you most proud to have worked on? 

I was part of the team that [re]launched Strongbow Apple Ciders into the South African market. It was a massive, fully integrated campaign that I learnt a huge amount from and am still proud of.  

2. Which person, dead or alive, would you love to have dinner with? 

My Gran. She passed away when I was about 10, and I’d like to catch up with her, share my experiences, and hear her thoughts on the world today over a glass or two of wine. I believe she enjoyed (a little) wine… 

3. What show/s are you currently bingeing on Netflix? And what makes it/them so ‘bingeable’? 

I recently finished “The Lord of the Rings” in about 2/3 nights. Although I’m not particularly into the series, I thought the storyline, cinematography, and costumes were excellent. (Mmmm, I must be into the series after all 🤔) 

4. What’s your go-to drink? And why? 

It’s always an occasion for bubbles! But generally, I’ll go for a glass of wine. Aperol on a hot day is a favourite. 

5. Name at least one thing on your bucket list. 

I would really love to see the hot air balloons in Cappadocia – such a touristy thing, but an absolute once-in-a-lifetime sight. Italy and Greece are also at the top of my travel bucket list. 

6. What do you like doing in your downtime? 

I love reading and getting lost in a story, especially fantasy. Exercise is crucial for me, whether it’s at the gym or a run. I also enjoy walking in the mountain or forest. Cooking, especially for loved ones, brings me joy.  

7. Do you have a secret talent and/or a hobby? 

No wild secret talents here, but I consider reading, exercise, and cooking as my hobbies. 

8. How would your friends and family describe you? 

They might say I’m sub-human or really scary before coffee. My fiancé says, “If I’m grumpy or seem angry, bring me treats,” so I guess I get hangry and/or am very food motivated. 

9. What else do you get up with your friends? Travel? Restaurants? Do you have any particular places that you love going to? 

My friends and I have a monthly supper club where we try out new restaurants or places, we’ve been dying to visit. I love wine farms, especially if there are dogs and/or a cheese board. Our annual Langebaan girls’ trip is special and has seen us through all seasons of life. 

10. What is your job title? 

I’m a Group Account Director. 

Ready to crush your next campaign? Start by giving us a shout here.  

Author bio


#momofboys, aspiring entrepreneur, lover of change, disliker of wastefulness. My dad once described me as “having the ability to find beauty in the strangest places”, which is one of the nicest things anyone’s ever said to me.