McDonald's' jingle bench in Warsaw
We may have had Jessie J on a boom bus in London, but for McDonald’s’ ambitious global day of Joy campaign (24th March), Warsaw had a jingle bench!
Indeed, as part of McDonald’s’ endeavour to spread 24 gifts of joy in 24 cities, every city experienced a different surprise throughout the day. And lucky old Warsaw was treated to a bus stop full of colours that produced musical notes on each seat.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.