McDonald’s’ jingle bench in Warsaw

Blog

We may have had Jessie J on a boom bus in London, but for McDonald’s’ ambitious global day of Joy campaign (24th March), Warsaw had a jingle bench!

mcdonalds_jingle_1

Indeed, as part of McDonald’s’ endeavour to spread 24 gifts of joy in 24 cities, every city experienced a different surprise throughout the day. And lucky old Warsaw was treated to a bus stop full of colours that produced musical notes on each seat.

Head over to the Marketing Society blog to read the full article. 

Ready to crush your next campaign? Start by giving us a shout here


Author bio

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.