Matt Peek joins the Because family as Group Account Director


Smarts and heart, our newest recruit has them both in spades, and we’re thrilled team Because gets to benefit from them.

We’re incredibly excited to welcome Matt Peek as Group Account Director. He’s recently joined our ANZ team in the Melbourne office. Matt’s extensive experience and skills arrive at an opportune time for us as we continue our sustained growth across clients and services.  

Gareth Brock, our very own ANZ Managing Partner had this to say about our newest team member, “Matt stood out during the recruitment process; he’s creative, he gets production and shares our vision of creating connected experiences that blend the best of experiential, social, digital and virtual, underpinned by powerful campaign strategies that move people to action. He’s also a really good human and up for a laugh, so a great fit for our culture”. Smarts and a heart, didn’t we win the employee lotto!  

Before joining Because, Matt held senior leadership positions at Salt & Fuessel and Redhanded Agency, a member of the Clemenger Group. Matt’s expertise in his craft, industry knowledge, and outstanding leadership abilities are precisely what we were looking for to complement our talented Because team.  

“The fact that Because has long-standing relationships with many globally recognised brands says something. Throughout the interview process, I was impressed and inspired by the confidence and clarity of Meredith and Gareth. I knew immediately our values aligned. They are hungry, smart, and like to have fun. I’m very proud of the opportunity to join one of ANZ’s leading brand experience agencies, and I’m determined to help build upon an incredible foundation”, said Peek.    

As Group Account Director, Matt will collaborate closely with Gareth Brock to spearhead client growth, ensure the agency’s work delivers on solving business challenges and foster a culture where the Because team continues to thrive.  

Welcome to the family Matt Peek. Exciting times ahead!  

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Author bio


A proud Kiwi, living in Sydney with my English husband and two Aussie kids. An avid fan of music festivals, and keen ocean swimmer; I relish connecting talented people, and seeing the magical results they create for clients.