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Mastercard's sky-high dining brand experience

By Joss Davidge

MasterCard and celebrity chef Marcus Samuelsson are treating foodies to a sky-high dining experience on top of a billboard platform in New York’s legendary Times Square this summer.

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And whilst guests savour their  five-course meals at The Priceless Table restaurant, they can rest assured that it’s not all extravagant hedonism; their $50 ticket raises money for Stand Up To Cancer, as part of MasterCard’s aim to raise $4 million for the non-profit organization.

Read the rest of the blog over on Marketing Society, where our Managing Partner, Joss Davidge, blogs weekly about stand-out campaigns he has spotted.

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