Mastercard's sky-high dining brand experience
MasterCard and celebrity chef Marcus Samuelsson are treating foodies to a sky-high dining experience on top of a billboard platform in New York’s legendary Times Square this summer.
And whilst guests savour their five-course meals at The Priceless Table restaurant, they can rest assured that it’s not all extravagant hedonism; their $50 ticket raises money for Stand Up To Cancer, as part of MasterCard’s aim to raise $4 million for the non-profit organization.
Read the rest of the blog over on Marketing Society, where our Managing Partner, Joss Davidge, blogs weekly about stand-out campaigns he has spotted.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.