Marketing for Halloween - the best campaigns from 2014

Halloween has become one of the fastest-growing consumer holidays, which has in turn made it big business for retailers.

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There were so many great Halloween-themed brand activations this year, but our Managing Partner Joss Davidge has rounded up the best five – head over to the Marketing Society blog to see the round-up which includes ASDA’s virtual reality app, a skeleton march through London and a Halloween Massacre party at House of Vans.

Author bio

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.

Joss Davidge

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