Marketing for Halloween - the best campaigns from 2014
Halloween has become one of the fastest-growing consumer holidays, which has in turn made it big business for retailers.
There were so many great Halloween-themed brand activations this year, but our Managing Partner Joss Davidge has rounded up the best five - head over to the Marketing Society blog to see the round-up which includes ASDA's virtual reality app, a skeleton march through London and a Halloween Massacre party at House of Vans.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.