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Marketing for Halloween - the best campaigns from 2014

By Joss Davidge

Halloween has become one of the fastest-growing consumer holidays, which has in turn made it big business for retailers.

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There were so many great Halloween-themed brand activations this year, but our Managing Partner Joss Davidge has rounded up the best five - head over to the Marketing Society blog to see the round-up which includes ASDA's virtual reality app, a skeleton march through London and a Halloween Massacre party at House of Vans.

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