Man flu pampering from Lemsip and Strepsils
As it's winter over in Australia, Reckitt Benckiser (RB) has launched an interactive digital campaign designed to pamper sufferers of Man Flu.
Lemsip and Strepsils - are offering an Online Pamperer service, which features Flo, a loving granny who offers advice for sufferers and their partners. The online experience links with users Facebook pages to tailor the advice and encourage sharing.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.