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Man flu pampering from Lemsip and Strepsils

By Joss Davidge

As it's winter over in Australia, Reckitt Benckiser (RB) has launched an interactive digital campaign designed to pamper sufferers of Man Flu. pamperer-700x338

Lemsip and Strepsils - are offering an Online Pamperer service, which features Flo, a loving granny who offers advice for sufferers and their partners. The online experience links with users Facebook pages to tailor the advice and encourage sharing.

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