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Man flu pampering from Lemsip and Strepsils

By Joss Davidge | 07/09/12 10:29

As it's winter over in Australia, Reckitt Benckiser (RB) has launched an interactive digital campaign designed to pamper sufferers of Man Flu. pamperer-700x338

Lemsip and Strepsils - are offering an Online Pamperer service, which features Flo, a loving granny who offers advice for sufferers and their partners. The online experience links with users Facebook pages to tailor the advice and encourage sharing.

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