Man flu pampering from Lemsip and Strepsils


As it’s winter over in Australia, Reckitt Benckiser (RB) has launched an interactive digital campaign designed to pamper sufferers of Man Flu. pamperer-700x338

Lemsip and Strepsils – are offering an Online Pamperer service, which features Flo, a loving granny who offers advice for sufferers and their partners. The online experience links with users Facebook pages to tailor the advice and encourage sharing.

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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.