Budweiser has launched a new campaign in Argentina that brings the beautiful game into the world of clubbing.
A small pitch takes centre stage in a darkened club. The players all wear kits outlined with UV reactive material, the ball glows, the pitch looks like something from Tron and even the ref has a light-up yellow card. After the pros have had a go, the clubbers could get involved. Last year Budweiser created another nightlife sport experience when it unveiled Pool-Ball.
AUTHOR BIO
Joss Davidge
GLOBAL BUSINESS DIRECTOR
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
