Budweiser has launched a new campaign in Argentina that brings the beautiful game into the world of clubbing.
A small pitch takes centre stage in a darkened club. The players all wear kits outlined with UV reactive material, the ball glows, the pitch looks like something from Tron and even the ref has a light-up yellow card. After the pros have had a go, the clubbers could get involved. Last year Budweiser created another nightlife sport experience when it unveiled Pool-Ball.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.