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Budweiser - Goal in the dark

By Joss Davidge

Budweiser has launched a new campaign in Argentina that brings the beautiful game into the world of clubbing.

A small pitch takes centre stage in a darkened club. The players all wear kits outlined with UV reactive material, the ball glows, the pitch looks like something from Tron and even the ref has a light-up yellow card.  After the pros have had a go, the clubbers could get involved.  Last year Budweiser created another nightlife sport experience when it unveiled Pool-Ball.Goal-in-the-Dark-Budweiser

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