Budweiser – Goal in the dark

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Budweiser has launched a new campaign in Argentina that brings the beautiful game into the world of clubbing.

A small pitch takes centre stage in a darkened club. The players all wear kits outlined with UV reactive material, the ball glows, the pitch looks like something from Tron and even the ref has a light-up yellow card.  After the pros have had a go, the clubbers could get involved.  Last year Budweiser created another nightlife sport experience when it unveiled Pool-Ball.

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Author bio

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.