Magnum Pleasure Hunt: Across Amsterdam


Last year Magnum launched a successful online game called Magnum Pleasure Hunt, where participants could trawl the internet in search of chocolate pieces.


This year a new version appeared, called Magnum Pleasure Hunt #2.  This time the intrepid online chocolate hunter could seek out chocolate pieces at locations around the world.  A further extension, dubbed “Across Amsterdam”, was launched on the 22nd of April.  Users could download an app that used augmented reality to show lumps of chocolate strewn around Amsterdam that players had to actually hit the streets to find.

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With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.