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Lux magic shower

By Joss Davidge

In a recent sampling campaign for Lux "Magic Spell" shower gel, which targeted spas and gyms, ladies shower rooms were decorated with stickers that reacted to water. 

Whist showering the white ink disappeared to reveal trails of purple orchids.  When the walls and floors dried the ink returned to white, ready to surprise the next user.Lux1

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