Look with your ears
We saw this billboard advert from HBO in a round robin email at work today and have to say were really impressed.
In the latest twist to the standard poster, the new TV show "Big Love" have inserted headphone jack slots into the heads of everyone in the shot. Users can just walk up and plug in headphones given out by BA's nearby (or from their Ipods) and listen to just what is going on in the minds of each of the characters. This sort of blend of experience and traditional media gets us really excited about the possibilities of how the two can mix, makeing something so much better than just the sum of their parts. We can't wait to see more of this in the UK!
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.